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WEB-TV
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CONTACTS

Marketplaces or
social business networks?

Covid makes some existing solutions more interesting

Media often present e-commerce as a miraculous solution, without knowing the real difficulty of creating and managing an online store and the huge number of e-commerce that close: a large operator said that out of 1000 created 900 close during the first year.

The solution proposed by MMSHOPS, then duplicated for Africa with AFROTRADE, is quite more useful for micro-enterprises: marketplaces based on stores that shop owners can manage without any support with a learning time of less than an hour.

More recently, various Municipalities are considering using this platform to create virtual Shopping Centers to support shopkeepers and small businesses blocked by Covid, which urgently need to be present on the Internet with their proposals.

In practice, with a cost ranging from 10 to 50 euros per year depending on the context, a SME can manage a virtual shop, with or without shopping cart and online payment, to promote its products without the support of programmers.

The major advantages compared to a web site are:

• costs at least 10 times lower: a virtual shop costs even less than the pure annual cost of domain + empty site of any provider
• greater visibility: a marketplace is a large portal very visited by search engines
• immediate content update: everyone updates their virtual shops in minutes when needed

Many very small companies, especially in third world countries, use Facebook instead of having a website: a bad solution, because Facebook is just a marketing tool. It certainly cannot manage a virtual shop and support structured and navigable presentation of products.

As a matter of facts, it is complementary to MMSHOPS, so the optimal solution is im plementing a MMSHOPS-FACEBOOK synergy.

Actually many SMEs have both the site and MMSHOPS, because MMSHOPS brings more visitors to the site.



... BACK



Marketplaces or
social business networks?

Covid makes some existing solutions more interesting

Media often present e-commerce as a miraculous solution, without knowing the real difficulty of creating and managing an online store and the huge number of e-commerce that close: a large operator said that out of 1000 created 900 close during the first year.

The solution proposed by MMSHOPS, then duplicated for Africa with AFROTRADE, is quite more useful for micro-enterprises: marketplaces based on stores that shop owners can manage without any support with a learning time of less than an hour.

More recently, various Municipalities are considering using this platform to create virtual Shopping Centers to support shopkeepers and small businesses blocked by Covid, which urgently need to be present on the Internet with their proposals.

In practice, with a cost ranging from 10 to 50 euros per year depending on the context, a SME can manage a virtual shop, with or without shopping cart and online payment, to promote its products without the support of programmers.

The major advantages compared to a web site are:

• costs at least 10 times lower: a virtual shop costs even less than the pure annual cost of domain + empty site of any provider
• greater visibility: a marketplace is a large portal very visited by search engines
• immediate content update: everyone updates their virtual shops in minutes when needed

Many very small companies, especially in third world countries, use Facebook instead of having a website: a bad solution, because Facebook is just a marketing tool. It certainly cannot manage a virtual shop and support structured and navigable presentation of products.

As a matter of facts, it is complementary to MMSHOPS, so the optimal solution is im plementing a MMSHOPS-FACEBOOK synergy.

Actually many SMEs have both the site and MMSHOPS, because MMSHOPS brings more visitors to the site.



... BACK



Marketplaces or
social business networks?

Covid makes some existing solutions more interesting

Media often present e-commerce as a miraculous solution, without knowing the real difficulty of creating and managing an online store and the huge number of e-commerce that close: a large operator said that out of 1000 created 900 close during the first year.

The solution proposed by MMSHOPS, then duplicated for Africa with AFROTRADE, is quite more useful for micro-enterprises: marketplaces based on stores that shop owners can manage without any support with a learning time of less than an hour.

More recently, various Municipalities are considering using this platform to create virtual Shopping Centers to support shopkeepers and small businesses blocked by Covid, which urgently need to be present on the Internet with their proposals.

In practice, with a cost ranging from 10 to 50 euros per year depending on the context, a SME can manage a virtual shop, with or without shopping cart and online payment, to promote its products without the support of programmers.

The major advantages compared to a web site are:

• costs at least 10 times lower: a virtual shop costs even less than the pure annual cost of domain + empty site of any provider
• greater visibility: a marketplace is a large portal very visited by search engines
• immediate content update: everyone updates their virtual shops in minutes when needed

Many very small companies, especially in third world countries, use Facebook instead of having a website: a bad solution, because Facebook is just a marketing tool. It certainly cannot manage a virtual shop and support structured and navigable presentation of products.

As a matter of facts, it is complementary to MMSHOPS, so the optimal solution is im plementing a MMSHOPS-FACEBOOK synergy.

Actually many SMEs have both the site and MMSHOPS, because MMSHOPS brings more visitors to the site.



... BACK



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