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H.266, the future of video encoding

How we can save memories and bandwidth

The Fraunhofer Institute, the world leader in the development of mobile and fixed communication networks and multimedia systems, has announced a new video-codec standard that promises to achieve 50% more efficiency in video compression. VVC, Versatile Video Coding, the new H.266, aims to handle 16K heavy video formats, greatly increasing compression.

As Qualcomm Technologies Vice President of Technology Marta Karczewicz said: "By 2022, 82% of internet traffic will be video. In our connected world of Netflix, called Zoom and video sharing, video compression is a very important used heavily all over the world ". Karczewicz is nominated for the European Inventor Award's Lifetime Achievement Award for her work in the field of video coding.

The improvements compared to H265 (High Efficiency Video Coding), approved in 2013, will be significant, with significant savings in memory and bandwidth while maintaining the same quality of videos.

H.266 is designed to be a successor to the H.264 (Advanced Video Coding - AVC) and H.265 (HEVC) formats which today cover 90% of digital video transmission and compression on the global market. HEVC was launched in 2013, but never spread due to patent litigation by development participants. Thus, AVC is still the most popular standard, despite being launched in 2003.

As primary use is expected in digital TV, Apple, Sony and other companies - are currently working on a chip project that supports hardware-based VVC.



... BACK



H.266, the future of video encoding

How we can save memories and bandwidth

The Fraunhofer Institute, the world leader in the development of mobile and fixed communication networks and multimedia systems, has announced a new video-codec standard that promises to achieve 50% more efficiency in video compression. VVC, Versatile Video Coding, the new H.266, aims to handle 16K heavy video formats, greatly increasing compression.

As Qualcomm Technologies Vice President of Technology Marta Karczewicz said: "By 2022, 82% of internet traffic will be video. In our connected world of Netflix, called Zoom and video sharing, video compression is a very important used heavily all over the world ". Karczewicz is nominated for the European Inventor Award's Lifetime Achievement Award for her work in the field of video coding.

The improvements compared to H265 (High Efficiency Video Coding), approved in 2013, will be significant, with significant savings in memory and bandwidth while maintaining the same quality of videos.

H.266 is designed to be a successor to the H.264 (Advanced Video Coding - AVC) and H.265 (HEVC) formats which today cover 90% of digital video transmission and compression on the global market. HEVC was launched in 2013, but never spread due to patent litigation by development participants. Thus, AVC is still the most popular standard, despite being launched in 2003.

As primary use is expected in digital TV, Apple, Sony and other companies - are currently working on a chip project that supports hardware-based VVC.



... BACK



H.266, the future of video encoding

How we can save memories and bandwidth

The Fraunhofer Institute, the world leader in the development of mobile and fixed communication networks and multimedia systems, has announced a new video-codec standard that promises to achieve 50% more efficiency in video compression. VVC, Versatile Video Coding, the new H.266, aims to handle 16K heavy video formats, greatly increasing compression.

As Qualcomm Technologies Vice President of Technology Marta Karczewicz said: "By 2022, 82% of internet traffic will be video. In our connected world of Netflix, called Zoom and video sharing, video compression is a very important used heavily all over the world ". Karczewicz is nominated for the European Inventor Award's Lifetime Achievement Award for her work in the field of video coding.

The improvements compared to H265 (High Efficiency Video Coding), approved in 2013, will be significant, with significant savings in memory and bandwidth while maintaining the same quality of videos.

H.266 is designed to be a successor to the H.264 (Advanced Video Coding - AVC) and H.265 (HEVC) formats which today cover 90% of digital video transmission and compression on the global market. HEVC was launched in 2013, but never spread due to patent litigation by development participants. Thus, AVC is still the most popular standard, despite being launched in 2003.

As primary use is expected in digital TV, Apple, Sony and other companies - are currently working on a chip project that supports hardware-based VVC.



... BACK



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