China protagonist in the 'Press, Outdoor & Promotion Key Award'
The event that awarded the Top players in print, outdoor advertising, promotion and packaging was concluded. The Patròn of the event, Roberto Albano, President of MediaKey, awarded the special categories, while the jurors and guests awarded the other categories.
The evening was presented by a great Italian actor: Germano Lanzoni, known for "Il milanese imbruttito" and "la voce del Milan".
Speaking of China, Maria Moreni, President of the "Italy-China Link Association and Vram Raphael Edward Voskeritchian, Group owner of the" Business Group in China "and President of" Business in China Television Network ", took part in the jurors.
Roberto Albano also honored China with the cover of the new outgoing magazine; a gesture that was particularly appreciated also by Luigi Yao, CCPIT's chief representative (China Council for the Promotion of International Trade - China Chamber of International Commerce).
The categories awarded during the evening:
PRESS AREA: Daily press campaigns and paper and digital interactive periodicals.
OUTDOOR AREA: Communication in traditional external paper and digital interactive with the surrounding space
SPECIAL CATEGORIES: Integrated media and promotional campaigns, media creativity, ambient media and Media Relations & Brand Storytelling dedicated to the promotion of a product or service through public relations campaigns and the telling of brand values.
PROMOTION GLOBAL AWARD: Shopper Marketing Experience campaigns regarding the techniques of engagement and guide the consumer's interest towards a product or service in all phases of purchase and promotional activities through consumer promotions, integrated promotional activities, promotional B2C events, B2B and Corporate Events dedicated to company personnel: conventions, incentives, celebrations, anniversaries, live shows.
PACKAGING & BRAND IDENTITY: Communication through packaging and brand identity through 4 categories:
- Food & Beverage
- Health, personal care & Luxury
- Homecare, medical, pharmaceutical, electronics
- Identity and design & Corporate Affaire
ON AIR: The registrations concern the campaigns realized and spread from 1st January 2018 onwards. The competing campaigns will be submitted to the vote of the jury, composed of creative directors, marketing and communication directors of Italian companies, communication experts, journalists, in chronological order of registration.
From this evening various points of contact will be developed in the advertising field between Italy and China, with the certainty of the increasingly lively interest on the part of the media and the companies that collaborate, from the creative to the strategic and advertising planning. This will ensure that misunderstandings no longer occur as recently happened in the Dolce and Gabbana and recently Gucci campaigns. We'll know soon!